fool4love
January 6th, 2006, 12:11 AM
Statesman News Service
MUMBAI, Dec. 23. — American sports goods giant Nike has bagged the contract to be the official kit and apparel supplier to Team India, giving it the privilege to advertise on the non-leading arm of each of the cricketers. The deal is worth Rs 196 crore for five years from 1 January, 2006 to 31 December, 2010. The kit will include bags, headbands, T-shirts, caps, socks, sunglasses and wristbands. In the previous contract, Sahara paid a mere Rs 8.5 crore for sponsorship of the non-leading arm, making the new deal a staggering escalation.
Nike, on its part, can market Team India merchandise in India and abroad. The Board of Control for Cricket in India's vice-president, Mr Lalit Modi, who heads the BCCI's marketing committee, said today that Nike's bid bowled out its nearest competitors, Adidas and Reebok, who bid Rs 127.50 crore and Rs 119.48 crore, respectively.
Describing the event as a "landmark" as it represents "the first structured licensing programme" unveiled by the new-look BCCI, tech-savvy Mr Modi claimed that the Nike sponsorship, added to the Sahara one (Rs 313 crore for team sponsorship), made the Team India shirt "the most valued brand in team sponsorship" in the world. Worth $27.12 million a year, it reduces Italian football giant Juventus to second spot at $22.8 million. The deal will be spread over 190 match days and could come into effect as early as India's tour of Pakistan beginning early in January. The Rs 196.66 crore quoted by Nike is for the confirmed schedule of Tests and ODIs. However, 50 more matches could be added to the schedule, for which Nike would be paying around Rs 220 crore to the BCCI for the sponsorship, Mr Modi said. The Rs 196.66 crore bid includes Rs 59.85 crore for ODIs and Rs 33.6 crore for Tests.
The BCCI will announce its player contracts tomorrow after the national selectors meet in the morning to finalise the team for the tour of Pakistan.
The marketing committee's meeting was also attended by the national selection committee chairman, Mr Kiran More, as an independent observer and the former BCCI president, Mr IS Bindra. The Indian team's coach, Mr Greg Chappell, was also expected at the meeting, but he skipped the event.
MUMBAI, Dec. 23. — American sports goods giant Nike has bagged the contract to be the official kit and apparel supplier to Team India, giving it the privilege to advertise on the non-leading arm of each of the cricketers. The deal is worth Rs 196 crore for five years from 1 January, 2006 to 31 December, 2010. The kit will include bags, headbands, T-shirts, caps, socks, sunglasses and wristbands. In the previous contract, Sahara paid a mere Rs 8.5 crore for sponsorship of the non-leading arm, making the new deal a staggering escalation.
Nike, on its part, can market Team India merchandise in India and abroad. The Board of Control for Cricket in India's vice-president, Mr Lalit Modi, who heads the BCCI's marketing committee, said today that Nike's bid bowled out its nearest competitors, Adidas and Reebok, who bid Rs 127.50 crore and Rs 119.48 crore, respectively.
Describing the event as a "landmark" as it represents "the first structured licensing programme" unveiled by the new-look BCCI, tech-savvy Mr Modi claimed that the Nike sponsorship, added to the Sahara one (Rs 313 crore for team sponsorship), made the Team India shirt "the most valued brand in team sponsorship" in the world. Worth $27.12 million a year, it reduces Italian football giant Juventus to second spot at $22.8 million. The deal will be spread over 190 match days and could come into effect as early as India's tour of Pakistan beginning early in January. The Rs 196.66 crore quoted by Nike is for the confirmed schedule of Tests and ODIs. However, 50 more matches could be added to the schedule, for which Nike would be paying around Rs 220 crore to the BCCI for the sponsorship, Mr Modi said. The Rs 196.66 crore bid includes Rs 59.85 crore for ODIs and Rs 33.6 crore for Tests.
The BCCI will announce its player contracts tomorrow after the national selectors meet in the morning to finalise the team for the tour of Pakistan.
The marketing committee's meeting was also attended by the national selection committee chairman, Mr Kiran More, as an independent observer and the former BCCI president, Mr IS Bindra. The Indian team's coach, Mr Greg Chappell, was also expected at the meeting, but he skipped the event.