akanksha
June 14th, 2006, 07:51 PM
http://photos1.blogger.com/blogger/315/1056/1600/DSCN1481.0.jpg
Consumer Protection- Still an Agenda for discussion or A Rightful Right ?
“Developing roots of robust trust and wings of volition” is the basis of every burgeoning tenet for embellishing consumers with an epithet of product satisfaction and protection.
Status quo of Marketing and Advertising strategies is constantly acquiring a broad pied-a-terre of innocent customers. Amidst all the present fusion of various new products of mass consumption and various other leading brands, consumerism seems to have lost its amulet of priority and of complaisant consideration in terms of product quality.
The alluring sales promotion methods and price-cut offers are escalating the common crowd(rural trying to adopt urban lifestyle) to buy the cheap quality products because of the brand names.
Branding shouldn’t adulterate consumerism of its foremost right to good quality products and desires to pursue higher sales shouldn’t extirpate the alfresco of product quality and impunity being enjoyed by consumers.
But when we realize the adulteration even in branded products, we often have a propensity to say that “this is wrong” but only when we’ll make meticulous endeavors that the producers would be cautious and contributing.
“The tests conducted on 13 brands of hair oil by consumer magazine ‘Insight’ as quoted in India Today vindicates that the three widely sold brands(Parachute Coconut, Jabakusum Taila and Swastik Perfumed Castor Hair Oil) do not conform to all the statutory requirements”
Advertisements often exaggerate and eulogize the products and allure all the gullible crowd so its exigently essential to establish some standards and restrictions on the manufacturing thereby not allowing them to follow blindly ‘the production concept of marketing’ overshadowing the most primary concept of ‘Consumer Protection’
So why do firms market goods they know to be inferior or damaging to health of consumers who don’t have choice or information to resist? A consumer should not just say “let’s forget about it”, rather he should raise his voice against exploitation after all self help is the best help and an agenda for excellence.
Thus a self-awakening among all can only safeguard the rights of consumers as well as of the real producers to save their countenance of quality production and mien of consumer protection.
Akanksha Chaudhary..
When God is with us, Who can be Against us ?
Jai kilkii taull….
Consumer Protection- Still an Agenda for discussion or A Rightful Right ?
“Developing roots of robust trust and wings of volition” is the basis of every burgeoning tenet for embellishing consumers with an epithet of product satisfaction and protection.
Status quo of Marketing and Advertising strategies is constantly acquiring a broad pied-a-terre of innocent customers. Amidst all the present fusion of various new products of mass consumption and various other leading brands, consumerism seems to have lost its amulet of priority and of complaisant consideration in terms of product quality.
The alluring sales promotion methods and price-cut offers are escalating the common crowd(rural trying to adopt urban lifestyle) to buy the cheap quality products because of the brand names.
Branding shouldn’t adulterate consumerism of its foremost right to good quality products and desires to pursue higher sales shouldn’t extirpate the alfresco of product quality and impunity being enjoyed by consumers.
But when we realize the adulteration even in branded products, we often have a propensity to say that “this is wrong” but only when we’ll make meticulous endeavors that the producers would be cautious and contributing.
“The tests conducted on 13 brands of hair oil by consumer magazine ‘Insight’ as quoted in India Today vindicates that the three widely sold brands(Parachute Coconut, Jabakusum Taila and Swastik Perfumed Castor Hair Oil) do not conform to all the statutory requirements”
Advertisements often exaggerate and eulogize the products and allure all the gullible crowd so its exigently essential to establish some standards and restrictions on the manufacturing thereby not allowing them to follow blindly ‘the production concept of marketing’ overshadowing the most primary concept of ‘Consumer Protection’
So why do firms market goods they know to be inferior or damaging to health of consumers who don’t have choice or information to resist? A consumer should not just say “let’s forget about it”, rather he should raise his voice against exploitation after all self help is the best help and an agenda for excellence.
Thus a self-awakening among all can only safeguard the rights of consumers as well as of the real producers to save their countenance of quality production and mien of consumer protection.
Akanksha Chaudhary..
When God is with us, Who can be Against us ?
Jai kilkii taull….