sanjaybharan
November 14th, 2007, 01:32 PM
Will India witness another ‘outsourcing’ boom from the animation industry, globally? A recent study conducted by Andersen Consulting states that the Indian animation industry is expected to reach $15 billion by 2008.
“Currently the Indian animation industry is pegged at Rs $550 million and we expect a growth of 30 per cent annually for the next three years,” says Chetan S, director-business development, Animation Training School.
“India is emerging as a destination for outsourcing assignments from global studios such as Walt Disney Pictures and Cartoon Network. Although most Indian production houses still earn their bread and butter from low-end projects, some of the top Companies are slowly moving up the value chain,” he added.
A study by NASSCOM forecasts that the global animation market will generate revenues worth $50-70 billion by 2005. Animation production from Indian producers is expected to go up from $0.6 billion in 2001 to $ 1.5 billion by 2005.
“Currently the Indian animation industry is pegged at Rs $550 million and we expect a growth of 30 per cent annually for the next three years,” says Chetan S, director-business development, Animation Training School.
“India is emerging as a destination for outsourcing assignments from global studios such as Walt Disney Pictures and Cartoon Network. Although most Indian production houses still earn their bread and butter from low-end projects, some of the top Companies are slowly moving up the value chain,” he added.
A study by NASSCOM forecasts that the global animation market will generate revenues worth $50-70 billion by 2005. Animation production from Indian producers is expected to go up from $0.6 billion in 2001 to $ 1.5 billion by 2005.