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Thread: Now this is innovation :-)

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    Now this is innovation :-)

    BusinessWeek – Oct 22, 2007
    A New Pop Sensation

    The latest hit from Japanese toymaker Bandai, the company that created the Tamagotchi digital pet: Mugen Puti Puti, which translates roughly as "pop forever." Bandai teamed up with packing material maker Kawakami Sangyo to produce the gizmo. When pressed, it emits that satisfying sound of squeezing bubble wrap—from actual recordings of the packaging being popped.

    About as big as a pat of butter, the rubber-covered square, which contains a tiny speaker, is already a big success in Japan, where it has been on sale since September. Consumers snapped up some 300,000 units in its first nine days in the stores. Bandai says it expects to sell more than 2 million by next March.

    The battery-powered device was the brainchild of 27-year-old Bandai toy designer Shimpei Takahashi. Venture partner Kawakami Sangyo, meanwhile, continues to operate its own frivolous packaging product line. The privately owned company sells Post-it note-size sheets of real bubble wrap (available in a gift box) and bubble wrap calendars. No decision yet on whether Mugen Puti Puti will be offered in the U.S.


    PS: The product lists for less than a dollar.
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