What are the career options in digital marketing?

[avanimathur]

The positions in the field of Digital Marketing are already getting vast. From ecommerce managers to product managers and lead specialist to Digital Directors, you’ll have many opportunities in the years to come. Apart from good, not just good but great skills, you must be passionate and creative enough to help your organization to gain competitve edge over others.


What you can expect in future?


1. Ad Campaign Executive/Manager/Director: It is an undeniable fact that many businesses are now utilizing Google Ads or third party Ads to increase their revenue and here comes the benefits of services by Ad Campaign Managers or Directors. For instance, Native Advertising is becoming highly popular among businesses to enhance revenue. Native advertising or you can say custom-made ads that look like part of a website’s standard content works amazingly in improving the website revenue. Unlike banner ads that do not match the design or function of the website, Native Ads are designed to integrate flawlessly. Native ads have a significant impact on the user experience, particularly single-sponsor campaigns in which an advertiser buys up all the advertising space on a site for a certain amount of time.


2. More demand for freelancers or freelance team: Traditionally, large brands have typically made an either/or between hiring an in-house team and outsourcing entirely. Businesses are now more interested in a hybrid model, in which employees from an agency come in on a part-time basis or freelancers are hired to work as part of their in-house team.
The general assumption is that freelancers work from home and serve many different clients. But this definition is evolving, at least in the marketing industry, where companies are hiring freelancers to work exclusively on their contracts and come into the office along with full-time employees.


3. Digital Directors: I think many businesses have started hiring Creative or Digital Directors to give right direction to their marketing strategies. In the future, social media skills would not just be required but it would be expected from everyone interviewing for any position related to Digital Marketing. In fact, I would not be surprised if Digital Marketers or Directors would work at Management levels in the coming years because it is the need of the hour.


4. Customer Identity Management: We all know what customers want. They want a great frictionless unified customer experience, to be treated preferentially as individuals, personalized experience, ease of use and accessibility to rise continously, want brands to engage with them and build relationships, reasons to stay loyal and obviously want rewards for being a loyal customer. Here comes the benefits of utilizing the services of Customer Identity Manager/Director.
• Customer relationship marketing and engagement will become more serious and sophisticated.
• Success through integration of different marketing platforms.
• Data driven marketing will become more refined and refrain from intrusion. Customer centric approaches will be rewarded more. Marketing will become contextual.
• Predictive analytics and will become the cornerstone of a personalized experience.
• Unifying channel experiences for a single view of the customer.
• Digital and physical will no longer be ends of the spectrum but will blend into one.


So, there is nothing wrong in saying that there is a great scope of Digital Marketing and it is the wave of FUTURE!!