Niren Sirohi
Niren Sirohi, with over 15 years of experience in brand and marketing research and analytics, joined Prophet as an Associate Partner. Sirohi, to be based in Prophet’s New York City office, is known in the marketing field for his work developing real-time, in-market test and learn experiments designed to advance clients’ marketing effectiveness.
Prophet (www.prophet.com) is a leading global consultancy specializing in helping Fortune 500 clients and their senior marketers more effectively use brand and marketing to drive profitable growth.
Sirohi joined Prophet from Accenture where he was a Partner in the Customer Insight practice. Previously, he was the Partner responsible for building and leading the Brand and Marketing Analytics practice at Lippincott Mercer and Mercer Management Consulting. He has worked with such clients as AOL, Ameriquest, United Rentals, Brighthouse Networks, and Wells Fargo.
He holds his undergraduate degree in Mechanical Engineering from the Indian Institute of Technology, an MBA in Marketing from Bombay University and a PhD in Marketing from Cornell University.
Sirohi and his family reside in Lexington, MA.
Reference
http://www.prophet.com/about/management/sirohi.html
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